What is SEO in Digital Marketing ?
SEO (Search Engine Optimization) refers to the process of optimizing a website to increase its visibility in organic (non-paid) search engine results. The goal is to attract high-quality traffic from users who are actively searching for relevant topics, products, or services.
π Why is SEO Important?
Increased Visibility: Higher rankings mean more traffic.
Cost-Effective: Organic traffic is free compared to paid advertising.
User Trust: Users tend to trust websites that appear on the first page.
Competitive Advantage: Businesses with strong SEO outperform those that don’t invest in it.
π ️ Types of SEO
Technical SEO: Optimizing the website’s infrastructure (e.g., crawlability, indexation, XML sitemaps, robots.txt)
Local SEO: Optimizing for local search (e.g., Google Business Profile, local citations)
E-commerce SEO: Tailored strategies for online stores (e.g., product schema, category page optimization)
Mobile SEO: Ensuring usability and speed on mobile devices
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